Tuesday 5 April 2016

Hearing Aids Market Shows Signs of Growth in India and China over the Coming Years

Hearing aids are electronic devices made for amplifying sounds, especially speech, for people suffering with hearing impairments or loss of hearing. The worldwide market for hearing aids has experienced an increase in demand as a result of rising cases of hearing disorders. Moreover, the leading companies in this market are trying to develop more advanced hearing aids with enhanced features like wireless or digital hearing aids, which have led to more people opting for hearing aids than before. Therefore, the overall market for hearing aids is expected to witness a significant growth over the coming years.

Drivers for the Market

The ongoing significant growth of the global hearing aids market is being majorly influenced by the following factors:
  • ·         Growing number of hearing loss disorders
  • ·         Rising aging population
  • ·         Advancements in technology

Apart from these, signs of high growth potential showed by emerging market have opened the gates to good opportunities for this market. However, higher costs of hearing aids and their low penetration rate is likely to hamper the growth if this market over the coming years.

Market Predictions
Estimated to grow at a CAGR of 6.3% between 2015 and 2020, the global hearing aids market which was valued to be USD 6,183.3 Million in 2015 is expected to reach USD 8,373.9 Million by 2020. Geographically, the market is dominated by Europe, followed by North America and Asia, and expected to continue dominating over the forecast period as well. However, Asia is expected to grow at the highest CAGR, with China and India being the key markets in this region.
On the basis of products, the hearing aid devices segment held the largest market share in 2015, mainly due to the growing technology and approvals on regulations. Based on type of hearing loss, the sensorineural segment is expected to take up the major share of this market, owing to the increasing cases of hearing loss. Among end-users, the adult segment accounted for the largest market share in 2015, with the rising aging population being the major driver of this segment.
Cochlear Limited (Australia), GN Store Nord A/S (Denmark), MED-EL (Austria), SeboTek Hearing Systems, LLC (U.S.), Sivantos Pte. Ltd. (Singapore), Sonova (Switzerland), Starkey Hearing Technologies, Inc. (U.S.), Widex (Denmark), William Demant Holding A/S (Denmark), and Zounds Hearing, Inc. (U.S.) are the major giants operating in the global market for hearing aids.


Research Scope
The analysis and forecasts of the global hearing aids market has been done by breaking it down into following segments and sub-segments:

·   Products: Hearing Aid Devices (including receiver-in-the-ear, behind-the-ear, in-the-ear, canal   hearing aids, and others), Hearing Implants (including Cochlear implants and bone anchored systems)

·         Type of Hearing Loss: Sensorineural, Conductive
·         End-User: Adult, Pediatric
·         Geography: North America, Europe, Asia, RoW

Summary

The hearing aids market is majorly driven by the rising aging population and increasing prevalence of hearing disorders.

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