Breast Imaging Technologies Market Trends and Forecast by 2019

In 2013, the global breast imaging technologies market was dominated by GE Healthcare (U.K.), Hologic, Inc. (U.S.), Philips Healthcare (Netherlands), and Siemens Healthcare (Germany). Hologic, Inc. is the leader in the global mammography market and is expected to lead the market in the next five years as well. The company owns a wide product portfolio including a range of mammography systems, breast ultrasound systems, and MRI solutions. Selenia Mammography systems and Selenia Dimensions 3D Breast Tomosynthesis systems are some of the most popular brands of the breast imaging technologies offered by Hologic, Inc. As of September 2013, the company employed more than 5,615 people. It markets its products across North America, Europe, Central America, Australia, and Asia. The company’s wide range of product offerings coupled with its wide geographic presence enables it to maintain its leading position in the global breast imaging technologies market. Furthermore, the company focuses on research and development of innovative products as its key business strategy to ensure growth in the global breast imaging technologies market.    

                                                   Image Source: Google 

Besides, Hologic, Inc., GE Healthcare is also one of the major players in the global breast imaging technologies market. Over the past three years, the company has been focusing on strategic acquisitions, agreements, and joint ventures as its key business strategies in order to increase its share in the global breast imaging technologies market. The company has a wide product portfolio including mammography, computed tomography, and MRI (Magnetic Resonance Imaging) systems, which serve as an important factor for its future growth. SenoClaire, Discovery, VIBRANT, and IDEAL are the breast imaging system brands offered by the company. It has a strong geographic presence and large customer base.

In the global breast imaging technologies market, leading players are adopting the strategies of new product launches, product approvals, partnerships, agreements, collaborations, joint ventures, acquisitions, and expansions. Market players adopted these strategies to access new technologies, expand their product portfolios, enter the growing markets, and to increase their market shares. In addition to the top market players, companies such as Aurora Imaging Technologies, Inc. (U.S.), Dune Medical Devices (U.S.), SonoCine, Inc. (U.S.), and Toshiba Corporation (Japan), also primarily focus towards launching  new breast imaging systems, product approvals, and strategic agreements, partnerships, and collaborations to widen their customer base.

Major strategic developments are taking place in the field of 3D breast tomosynthesis and optical imaging technologies market, which exhibit high-growth potential in the near future. Dominant market players such as GE Healthcare (U.K.), Hologic, Inc. (U.S.), Koninklijke Philips N.V. (Netherlands), and Siemens AG (Germany) introduced several technologically advanced systems, and entered into strategic agreements and partnerships in order to keep pace with the industry trends. 

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